Matt Hill, the man himself. Welcome to the hot seat.
 
A pleasure to be with you.

And welcome to the family. For any Aristan not already aware, please introduce yourself!
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Hey, I'm Matt Hill, Managing Director of Hillomatic Music Ltd, a music artist management and marketing consultancy business based in London. My role within Hillomatic is to oversee the day-to-day operations of the company and manage a roster of artists, helping them develop their careers creatively and strategically.

Alongside that, I work on the consultancy side, advising artists and brands on a full marketing strategy for their careers. My role really sits at the intersection of music, creativity, and business — which I enjoy because it allows me to support both artists and clients in building long-term success

Awesome mate, sounds like just the right mix.
 
Would you be able to expand a little on your journey up to this point?
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My journey really started at University, where I co-founded a music business. That gave me my first taste of artist management and marketing. From there, I worked with many artist management agencies and with London Pride on branding and campaigns, then joined Warner Music Group where I worked on marketing and PR campaigns for legends like Fleetwood Mac, Flaming Lips, Blur, Cher and Madonna.

After that, I became Marketing & Brand Executive at the Official Charts Company, where I’ve been helping to shape campaigns and strengthen one of the most iconic brands in the UK music industry. All of those experiences have led me to running Hillomatic, where I bring everything I’ve learnt together to support artists in a more hands-on way.

Wow, all sounds amazing. We're all very much looking forward to what our joint powers can achieve together.

Me too, boys.

And it looks really busy at the Charts at the moment, what's the average throwing up right now? Why the move to form Hillomatic amongst such a busy schedule?
 
No two days look the same, which is part of what I love. Some days I’m focused on strategy and long-term planning, other days I’m working with artists on content creation, or looking at data to make sure our campaigns are performing. It’s always that mix of creativity and organisation.

So you can see how I’ve always been fascinated by the connection between artists and their fans, and marketing is such a powerful way to build that. I started Hillomatic because I wanted to create a space where we could really focus on the artist’s story and tailor campaigns that help them stand out.

Well, that sounds like a very good decision to us.

And what's it been like? Do you think your position in the industry helps at all?
 
It’s been challenging but really rewarding. Having worked in major labels, artist management companies and now at the Official Charts Company, I definitely draw on that experience in what I do at Hillomatic.

My background definitely helps, because I understand both the creative side and the business side of the industry. My favourite part is definitely working directly with artists, helping them turn an idea into a campaign that connects with thousands of fans. Seeing those moments land never gets old.
 
We feel you man, we won't stop 'til we're there.

You must have quite the tight-nit team with you at Hillomatic in achieving those goals, can you tell us a little more about them?
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Yeah... We’re a small but passionate team, and I think that’s our strength. Everyone brings different skills — whether that’s PR, social media, or creative direction — but we’re all driven by the same love of music and helping artists succeed. It’s not just about skills, though, it’s about the shared passion and drive we bring to every project.
 
We agree.

Without giving too much away, how do you guys go about creating that formula for success? Have you noticed a change with the advent of such prominent forms of social media in the past decade?

There’s no one-size-fits-all formula — it always starts with the artist. What’s changed massively is the role of social media. Platforms like TikTok have shifted how music is discovered, so creating authentic, engaging content is more important than ever. But at the core, success still comes down to authenticity, and building a genuine story and a real connection with fans.

We're not sure whether we like it or not, but it seems engaging the algorithm has become part of 'growing up' as a band now-a-days. We're glad the focus is still on authenticity and connection with the fans, though.

Always. The social media can be daunting at times. But don't worry, we've got it. Trust the process.

We will.

And speaking of us: first impressions? How did we fit into that magic formula?

Ha! Well, the first thing that stood out was definitely our energy. You're all talented, driven, and really collaborative, which makes you all a joy to work with. You've got something fresh but also that authenticity, and that really appealed to us.

Well thank you, mate. Our was equally glowing of you, of course.

Ha, appreciate that guys.

And does the music match anything in your current rotation? How could you envisage it invading the current market?

I’d say the sound definitely fits into what I listen to personally. It’s got a nice balance of familiarity and freshness, something that works really well in today’s market. It’s the kind of music that resonates both on streaming platforms and live. There’s a real togetherness with you guys, and your music and the producers you're working with is what’s going to invade the current market and make The Ariston an extremely successful band. 
 
Well, we appreciate the belief. Let's keep on moving forward together.

Let's.

So, Matt, it's been great popping by today.

The pleasure is all mine, boys.

Now, as we always like to end these things: The Ariston, in your wildest dreams, ten years from now?

In ten years, I can see The Ariston being a household name — selling out tours, topping charts, and building a worldwide fanbase. But more than that, I see them still being true to who they are, because that’s the key to long-term success. The vision is there and we are both aligned on long term goals of success for these lads, I want to be at Wembley Stadium or Glastonbury watching from the wings seeing everyone sing their music back at them whilst wearing their sold out merchandise making a see of Aristans that will go on to become a legacy. 

Well mate, that'll do.

Let's get to work.